Pop music video analysis 1: the wanted gold forever

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CINEMATOGRAPHY

The cinematography in this video offers a wide variety of different shots at different speeds to construct a certain flow and narrative. The opening sees mid-shots which also plays with shot positioning by placing the performers to the left of the screen allowing viewers to take in surroundings as well as the lyrical content. Object and performer positioning in shots is not a universally done thing as the most common type of mid-shots often show performers or objects centre screen. There are also many long shots as well as tracking shots which follow each of the band members so are focus is drawn purely to them but when the camera is drawn back into long shots the viewer is also reminded that the party that is seen in the background creates a very driving fun filled atmosphere.

MIS-EN-SCENE

the mis-en-scene in the video follows a very simple one location placing. this is noticeable as the long shots shown which allow you to see the setting more clearly always have party guests in the background. this follows a common convention of modern day pop music videos in which party atmospheres and large crowds are often used to create driving fun filled moods with very little focus on simplistic emotional delivery within. the use of the party I feel helped in driving the interest level of the video. rather than the camera lingering on just the performers the party guests and the interesting set was factored in with wide angled long shots constantly moving to prevent viewer fatigue.

SOUND

the only sound included in the video is the backing track in which the band lip-synch to.

EDITING

editing within the piece is well done with no clearly visible mistakes. the video flows very smoothly through the tracking shots and the changing of the shots aswell. the musics tempo was nicely matched to the pace of the shots following the key changes and changing at appropriate times to always move the energy levels up and down. I like this as it stops the predictable pattern that is often seen in music videos.