Q3: what have you learned from your audience feedback

Q3: How did you use media technologies in the construction and research, planning and evaluation stages?

during the creation of our media product we used many different technologies at the varying stages in attempts to create a strong product as well as learning of how they play a big role in influencing how well media products do.

in the planning stages of our media product we created things like animatics as a way of making our post super visual by illustrating our work in a more interesting and higher quality way. this use of technology allowed us to view our work in a different way and gain better perspective of our work.
during the research stages I made use of technologies like youtube to look at other media products and videos such as chipmunk which has the same british feel to it as ours.

EVALUATION

Q2: How effective is the combination of your main product and ancillary texts

I think the combination of our main product and ancillary text have been very effective in the way that one has helped the other in promoting itself.

I think they worked well because the design of both the video and digi-pack and poster has worked because they maintain a consistent image across the board.

For example the same costume that was used in the shooting of the digi-pack was used in the music video as well, which helps the audience in instantly identifying him and his role within the music.

The combination of the main product and ancillary texts has worked well due to the fact there is a universal style that has then been used across the board.

EVALUATION

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products

Our media product has taken form as a music video accompanied by a digi-pack and poster to promote our main artist as is typical with other media products.

Our media products use and develop many different conventions of real media products for example echoing the typical style of product promotion in the hip-hop genre we used our artist as the main driving force behind our promotion creating a strong sense of individuality within.

This was achieved by the use of many different close-ups for the digi-pack and usage of our track name and surroundings to create an identity for our artist which has been done by scores of artists within the music industry for example 50 cent who has created a gangster/entrepreneur image like our artists has gained the identity of a rapper who’s heavily focused on money and his background roots.

The music video is immensely typical in its following of hip-hop conventions the surroundings and costume don’t really conform to a stereotypical image of gangster rappers as it has a quintessential brutishness to it. Its editing however tends to challenge normal conventions for example its use of wipes and staggered matrix style effects more specifically the bullet dodging effect are not something that are generally found in music video this tends to add some originality and an interesting effect to the video and keeps viewers from getting bored of the same type of editing they commonly see.

The digi-pack tends to challenge conventions in the fact that a lot of artists in the hip-hop genre tend to use large glitzy jewelry or strong graffiti or a strong surrounding of some form to create the style it wishes to achieve. Ours however uses several portrait shots of our artist, which doesn’t always show him clearly, but our altered to make the promotion of him stronger something illustrated by the work below.

below are some examples comparing our work to original texts

professor greens video bears the most similarity to ours as it is quintessential british hip-hop but retains a looser and more gritty feel to the production. like frame professor green's image is heavily promoted and very distinguishable thanks to how the camera is used it picks up the qualities of what we most associate with him such as his tattoo and hair cut much like frame is noticeable thanks to the promotion on his image which is made into a brand like status thanks to well lit camera shots.