Advertisement research

When looking at these three adverts that have been made for the
hip-hop genre we notice common convention appearing.

EX 1 Is the type of advert that is promoting its own
big name product but also allowing the artists to
promote themselves off the back off it. The drink itself
is most likely lending itself to the artist because this is
the type of product that wants to be seen in modern day
clubs

EX 2 This advert dose not share the advirtisement space with another product sugeesting that these artists are big enough in the hip-hop world to promote themselves after looking at the advert before we can see that the type of clothing and the surrondings associated with it are very similar. The clothes often seen in these adverts are large plain white t-shirts big chains, caps and hoodys that are often tied in with the typical british club dance culture.

EX 3 This advert is slightly diffrent from the previous three. It draws upon the slightly more glamourous american hip-hop surroundings. This artists wears more glamourous clothign suggesting that he is more famous in the hip-hop world. He is also promoting an alcoholic drink that matches his expensive clothing further contibuting to his fame.